When people walk into Boutique Purete in Beaconsfield, Quebec and start asking about bamboo linens, owner Randa Kishk starts by taking them back in time to when Pharos used cloths made of plants and stalks to cover their bodies. Then she says, “Nowadays, we have bamboo – same idea with better results.”
She never started out as an entrepreneur. She was a teacher, a secretary and a mother. It was when it came to her that she loved window shopping for the sheer joy of being able to meet new people that she decided to set up shop. Her love of nature, art and friendships collided together to create Boutique Purete.
Now the born-to-enjoy-her-senses shop owner successfully sells soft bamboo and cotton linens, bedding and handmade soaps out of her store in Beaurepaire Villiage, not far from downtown Montreal.
She believes her bamboo line from Shoo-Foo is the best on the market, and loves the chemical and pesticide-free nature of the product.
“Simply put, bamboo is earth friendly, a healthier choice, a sustainable resource,” she explains.
Many of her customers know about bamboo linens from surfing the Internet, and know what to look for, but for the ones who don’t, it becomes a great conversation starter.
“The number one question we get from our customers is how it’s made. They ask, ‘what do you mean bamboo? How? Does it absorb?’”
It’s always a wonder to learn of a new material that is superbly soft, four times more absorbent, and can be renewed over again because of its natural need to be cut, unlike other forests. By the time people learn about ancient ways of clothing and how bamboo fits today’s modern lifestyle, they’re sold on the non-boring qualities of going green with bamboo!
“I think people are shifting to better green buys without noticing, because these products are better manufactured, nice looking and comfortable. When customers are comfortable, they always come back to by green products because they are not boring anymore. On the contrary they are more appealing than before,” says Randa.
Speaking of comfortable, one of her most at-rest clients are babies, whose mothers claim that baby sleeps better when in their Shoo-Foo bamboo footed sleeper and beanie hats!
Randa also says that the Shoo-Foo robes made of bamboo fibers are a top sell, since they are “elegant, light on the shoulders, have a good finishing for sewing, and when you try it on it looks very chique. This luxury is felt as soon as the client tries it on.”
As a pro when it comes to making eco-friendly shopping a normal, every-day experience for her customers, Randa’s advice to businesses wishing to go green with their inventory is “to always search for good products. Being green doesn’t mean being sloppy.”
While yes, we want to be eco-friendly, live longer and be healthy, we also are humans who have a “need to fulfill our senses in what we are wearing and using.” So when choosing a green product, store owners should always choose appealing, attractive products with great manufacturing quality.