When it comes to creating a high converting display at a boutique retail store optimizing your display merchandising for bed and bath linens can help to increase sales metrics drastically. When it comes to creating a visually striking display for linens it’s pretty tough to be creative, stylish and artistic especially because these products often don’t come with the same type of flashy packaging options or branding that you might receive on other major retail products. Remember that the science of visual merchandising can really be an art form and can quickly determine if your product will be a success or failure. Here are some top tips on improving your visual merchandising for bed and bath linens:
- Think of your target customer: consider your target customer in the way that they will browse through a boutique store. When you do appropriate research on your target market it’s possible that you can become more familiar with the demographic and what might actually attract them to a specific sales rack.
- Inspire: sometimes drawing inspiration from your direct competition or from online sources can be extremely helpful. Don’t be afraid to draw from any specific resource such as pin boards, blogs or even for going on a walk to a local retailer.
- Use other senses: while visual merchandising is mostly related to our visual senses remember that people have five senses instead of one. Add an audiovisual display, create multiple visual cues, encourage your customers to touch your product and more. You can even add in consumables and samples to attract people to a display. Smell can be used as an additional marketing technique. With scented candles or even a specific air freshener around your display people can begin to associate that smell with your product.
- Group with similar products and show them the merits of your product: drape linens over a designer couch, pair them next to a nice bathrobe and more. Don’t be afraid to relate similar products together in your visual display and give potential buyers inspiration for why they need your product.
These are just a few top tips for visual merchandising with bed and bath linens. Do you have some tips of your own? Please share them in the comments below!