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You are here: Home / Blog / Coming Soon to Grocery Stores Near You: the animated adventures of food

Coming Soon to Grocery Stores Near You: the animated adventures of food

May 12, 2010 by Pennylane Leave a Comment

What do you get when you combine a passion for simple recipes rooted in family tradition, a desire to support local farmers, and a genuine consideration for the impact food products have on the environment? A cute and informative animated short film.

Vancouver-based animator and Vimeo member The Juki Museum created Home is where the food is for the 100-Mile Diet Society as a promotional piece to support local British Columbian produce, dairy, and seafood; and highlight some easy consumer choices we can all make to help reduce our eating habits’ environmental impact.

Mixing a cooking show with a documentary, accented by charming animated line drawings, the film explains how almost every ingredient in a delicious pasta recipe can be obtained locally without sacrificing the convenience of a supermarket. Even the narrator at one point is surprised by how easily she is able to acquire what she needs. The only exception is the butter, which comes from Quebec, and serves as an example to why buying locally is the greener choice: over three thousand kilometres’ worth of carbon emissions are released in transporting the butter to the west coast.

If you’re worried that there’s a trade-off when crossing items off an eco-friendly, locally-minded grocery list, rest assured that flavour isn’t compromised in this project. Natural free range diets in livestock improve the flavour of dairy products, specifically selected seeds ensure a distinctive and hearty wheat grain, and as the narrator explains: “nothing compares to eating your veggies ten minutes after they’ve been harvested.” Good for the planet, local businesses, and your taste buds. Need any other reasons to try it out?
“Home is where the food is” can be viewed at http://bit.ly/3qq6Y2. There’re numerous websites with information on how to purchase food produced in British Columbia.
Here’re just a few:
  • http://www.getlocalbc.org/en/
  • http://www.bcfarmersmarket.org
  • http://www.actnowbc.ca/everyone/buy_local,_in_season_fruits_and_vegetables
  • http://www.bcfarmfresh.com/
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