For immediate release, Dec. 10, 2009
For a true ecologist, caring for the planet is a job that goes to bed with you. That’s where Shoo-Foo’s new organic bamboo sheets come in handy.
The new line of bed linens was launched recently as a response to customer pleas who have, until now, have been enjoying the Canadian brand’s high quality, super absorbent, cashmere-soft towels made from bamboo viscose – a new and emerging product for the eco-friendly consumer.
“We have been asked by so many of our clients over the last year. People like the softness of our bamboo towels on their skin and the next question was: do you have bed linens?” says Shoo-Foo founder, Dany Filion.
The new bed sheets come with all the known benefits of bamboo fibers, being made 100 per cent from naturally antibacterial and hypoallergenic materials that are eco-friendly. Not only that, the sheets are breathable, which makes them fitting with any temperature, especially for those who suffer from thermal problems, such as hot or cold flashes.
“With these bamboo sheets, your body doesn’t need to fight to maintain its body temperature. This ‘fight’ is usually at the origin of feeling hot. When you suffocate under a fabric which doesn’t breath well – silk for example – your body starts to sweat, then the sweat on your body makes you feel cold,” explains Filion.
Filion adds the product will also appeal to those who suffer from sensitive skin, since the “biological nature of bamboo keeps germs and fungus away, so bamboo linens stay fresh longer. For people with sensitive skin, it’s a must because it’s a bacteria-free environment.”
The fabric also possesses a luxurious feel, with a 300 thread count and “a very sober design”, coming in a violet-gray colour (called “wild rice”), with ivory accents that could suit any room design, whether classic or contemporary.
The linens currently come in queen sizes, with twin and other colours becoming available in the fall. Orders and gift registries can be made online at www.shoo-foo.com, or for the in-store experience, the following retailers are already carrying stock, with more to come soon:
Organix on Granville Island
Noyma in Montreal
Dream with me in Nanaimo
The linens, which are a new product to the Canadian market, will also be featured for the first time at the EPIC convention in Vancouver, as well as the fall Alberta Gift Show and the August Montreal Gift Show.
Shoo-Foo was born in 2006 when owner Dany Filion learned that cotton and textile production was causing major harm to the planet. Bamboo on the other hand is organic, free of pesticides, naturally antibacterial and sourced from one of earth’s most sustainable and naturally renewable plants. It is also four times more absorbent than cotton, which makes it great for towels. Thus, a bamboo towel line was launched, followed by a collection of bamboo baby products in 2008, and now, in late 2009, bamboo bed linens.
Shoo-Foo’s products are ethically manufactured in China close to bamboo forest and transported by ocean freight to Canada to ensure the smallest ecological footprint possible. Packaging of products is no more than a cotton ribbon that displays the Shoo-Foo logo, while boxes are reused for shipping and warehouse space is shared for even more sustainable responsibility.
To arrange an interview or for more information, please contact:
Dany Filion, President & Founder
To become a retailer or to purchase products, please visit: